Generative engine optimization checklist
Use this checklist to make product and resource pages easier to interpret for AI-assisted search while keeping claims factual and buyer-focused.
Page improvements
- Add direct answers for buyer fit, product scope, included assets, delivery, support, and pricing cues.
- Use descriptive headings that match real buyer questions instead of internal slogans.
- Link related resources so AI answer tools can find supporting facts without private data.
What to avoid
- Do not promise placement in AI answers, AI Overviews, ChatGPT Search, or any third-party result.
- Avoid creating near-duplicate pages that repeat the same answer with different keywords.
- Keep every page useful for a human buyer even if it never appears in an AI answer.
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